Snax-Sational Expands Popcorn Portfolio - Candy & Snack Today

Snax-Sational Brands, LLC is expanding its portfolio with Cereal Pop made with Fruity Pebbles cereal.

“This new Cereal Pop brand extension is truly going to ‘wow’ consumers of all ages. We are so excited to roll out
Cereal Pop popcorn made with Fruity Pepples cereal to our trusted partner Sam’s Club, timed to National Snacking Month and to kick off the new year,” says Jerry Bello, CEO, SNAX-Sational Brands. “We have worked so hard to perfect this new popcorn variety which features the signature cereal flavors’ authentic pieces and taste profile. This is a revolutionary moment for our brand and we are excited and appreciative to be launching first with Sam’s Club, a long time brand advocate.”

 

Just in time for National Snack Month this February, the popcorn will be available to consumers nationwide, first only in stores at Sam’s Club nationwide, then online. Following Sam’s Club 20-ounce limited edition release, the company will expand to other retail markets and its ecommerce store, offering a 5.25-ounce bag.

The snack is made in the U.S. with non-GMO corn, is low in sodium and contains 150 calories per serving, the company notes. Additionally, as part of the brands ongoing “Snackgiving” year round initiative, a portion of proceeds from all sales will benefit The Ryan Seacrest Foundation and Children’s Hospitals nationwide.